FAQ · straight answers
Questions worth answering before you hand over your website.
What Fresh & Crispy's CRISP audit can tell you, where human judgement starts, how a rebuild is scoped, and what we will never promise.
What the score can and cannot do.
What is a CRISP website audit?
The CRISP audit is Fresh & Crispy's structured review of a website across five equally weighted dimensions: Contextual, Responsive, Intelligent, Seamless, and Powerful. You receive an overall grade and the issues to examine first. The CRISP methodology guide explains each dimension.
Is the first website audit really free?
Yes. The initial automated score is free. You do not have to buy a call, full review, or rebuild afterwards.
How long does the free audit take?
The initial result is designed to arrive in about 60 seconds. A deeper review takes longer because it considers the business, audience, proof, and priorities behind the page.
Does the automated score replace human review?
No. It is a diagnostic signal, not a final business decision. Human review is needed before making consequential claims, changing important journeys, or agreeing paid work.
What happens if the findings are worth fixing.
Do I have to use Fresh & Crispy for the fixes?
No. Use the findings yourself, give them to your existing team, or ask us to review and scope the work.
Does every website need a complete rebuild?
No. Some sites need targeted changes to copy, proof, navigation, forms, or technical implementation. The process is designed to distinguish a focused fix from a larger rebuild.
How do you decide what belongs in the scope?
We combine the CRISP findings with your audience, business priorities, existing evidence, required pages, content, integrations, and constraints. The written scope should state what is included and excluded.
How much does a website rebuild cost?
It depends on the pages, content, journeys, integrations, migration, and checks required. The pricing page explains the factors and how the scope is agreed before you commit.
Specific evidence, no invented certainty.
Can you guarantee more leads or higher rankings?
No. No responsible team can guarantee those outcomes. We explain the specific friction being addressed, the evidence supporting the recommendation, and how the agreed change can be measured.
Will you publish my business as a case study?
Only with appropriate permission and verified information. We do not publish illustrative results as if they came from a real engagement.
Do you work with businesses across the UK?
Yes. Fresh & Crispy works remotely with UK service businesses. The public audit is intentionally broader and can still be useful outside the initial professional-services focus.
What should I do first?
Run the free audit if you want an initial signal. Book a 15 minute call if you already know the website needs attention and want to discuss the context directly.
Still deciding what the website actually needs?
Start with a free score, or bring the URL to a short call and we will look at it together.
Prefer a conversation? Book a 15 minute call.