Free tool · 60 seconds

How CRISP-ready is your website, really?

Five quick questions, one per CRISP dimension. Answer honestly and get an instant self-assessed score. No signup, no email required. For the real, evidence-based number, run the free audit instead.

1 / 5Contextual Can a first-time visitor tell what you do and what to do next, within a few seconds of landing on your homepage?
2 / 5Responsive How does the site load and feel on mobile: speed, stability, and how quickly it responds once you try to interact with it?
3 / 5Intelligent If you offer more than one service or serve more than one type of client, does the site guide each visitor to the specific page that answers their question?
4 / 5Seamless How much does a visitor have to do to make an enquiry, book a call, or request a quote?
5 / 5Powerful Does the site's visual quality match the price and quality of what you're actually selling?

[ 01 ]faq

Before you answer.

Is this the same as the real CRISP audit?

No. This self-check is a rough estimate based on how you answer five questions about your own site. The real CRISP audit scans your actual website and returns an evidence-based score across the same five dimensions.

How accurate is the self-check score?

Only as accurate as your own answers. Most people rate their own site a little higher than an outside scan would, especially on Contextual and Powerful, because it's hard to see your own homepage the way a first-time visitor does.

What do I do with a low score?

Start with whichever dimension scored lowest. Each one points to a different kind of fix - see the full breakdown of what each dimension means and where Fresh & Crispy addresses it.

How long does the self-check take?

About 60 seconds, the same as the free automated audit.

[ 04 ]the real number

Ready for the score that isn't self-reported?

Paste your URL and get a scored CRISP audit in about 60 seconds, plus the three fixes that matter most.

Run the free audit

Prefer a conversation? Book a 15 minute call.