Process · evidence before execution

A rebuild should start with a diagnosis, not a blank canvas.

The CRISP process separates what the evidence says, what the business needs, and what the agreed scope includes. You can see the reasoning before the build begins.

Start with the auditSee how scope affects pricing
[ 01 ]the five stages

One evidence record from audit to handover.

Each stage has a different purpose. The audit identifies signals. Human review adds business context. The scope decides what will actually be changed.

1

Run the CRISP auditdiagnose

Score the current site across Contextual, Responsive, Intelligent, Seamless, and Powerful.

OUTPUT · SCORE
2

Review the evidenceverify

Check the findings against your audience, offer, analytics, goals, constraints, and existing proof.

OUTPUT · PRIORITIES
3

Agree the scopedefine

List the pages, journeys, integrations, responsibilities, exclusions, and checks before work begins.

OUTPUT · SCOPE
4

Rebuild the priority journeysdeliver

Design and build the agreed work around clarity, trust, accessibility, search, and the next action.

OUTPUT · BUILD
5

Check and hand oververify again

Test the agreed journeys, links, forms, analytics, metadata, accessibility, and responsive layouts.

OUTPUT · HANDOVER
[ 02 ]decision points

You do not have to commit to every stage.

01after the score

Use the findings yourself

Take the free result and use it as a starting point for your own team or existing supplier.

02after the review

Choose the priority

Decide whether the issue is important enough to address now, later, or not at all.

03before the build

Approve a defined scope

Proceed only when the work, boundaries, responsibilities, and pricing basis are clear.

[ 03 ]what we check

The final check follows the agreed scope.

Every launch is different, but the handover should clearly state what was checked. Typical checks include:

  • key enquiry, booking, and form journeys;
  • keyboard access, visible focus, useful alternatives, and reduced-motion behaviour;
  • mobile and desktop layouts across the agreed page set;
  • titles, descriptions, canonicals, schema, sitemap entries, and internal links;
  • analytics and conversion events included in the scope;
  • known limitations, owner responsibilities, and any follow-up work.
[ 04 ]the first step

Start with what the website is doing now.

Run the free CRISP audit for an initial score, or book a short call to review the website together.

Run the free audit

Want to ask about the process first? Read the FAQ.