Pricing · scope before spend
Know what you are paying for before work starts.
The first CRISP score is free. If the findings justify a deeper review or rebuild, we agree the priority pages, required work, exclusions, and price before you commit.
Free signal first. Defined scope second.
A one-page brochure site and a multi-service website with forms, tracking, content migration, and integrations are not the same job. A responsible price starts with the actual site.
| Stage | What is included | How it is priced |
|---|---|---|
| Free CRISP score | Five dimensions, one grade, and the three issues to examine first. | Free, with no obligation. |
| Review and scope | A conversation about the findings, business priorities, required pages, and constraints. | Agreed before any paid work. |
| Focused rebuild | The pages and journeys required to address the agreed priorities, plus launch checks and handover. | A written fixed scope or clearly defined staged scope. |
The work behind the number should be visible.
Pages and journeys
The number of unique page types, services, conversion paths, and audience needs determines the planning and design work.
Copy and proof
Rewriting unclear copy, structuring case studies, and preparing credible evidence is different from placing approved content.
Build and integrations
Forms, analytics, booking tools, content migration, accessibility, and technical SEO affect implementation and testing.
Clear answers before a proposal.
Why is there no single rebuild price?
Because the work depends on the current site, the number of unique pages, the content available, and the systems that must be connected. We will not quote a generic package that hides those differences.
Will I see the scope before I agree?
Yes. The proposal should state the pages, deliverables, assumptions, exclusions, review points, and price or pricing basis.
Do I have to buy a rebuild after the audit?
No. The free audit and the review can stand on their own. You decide whether the findings justify further work.
Can you work in stages?
Where the site has several distinct priorities, we can discuss a staged scope. Each stage still needs a clear outcome and boundary before it begins.
Start with the site, not a package price.
Run the free audit, or book a 15 minute call so we can look at the actual website and explain the sensible next step.
Already know what needs attention? Book a call.