Service · website audit
A scored audit, not a vague opinion.
The CRISP audit looks at your website the way a prospective customer does, then scores it across five dimensions so you know exactly what to fix first, in what order, and why it matters.
The CRISP website audit is a scored review of a business website across five dimensions, run by Fresh & Crispy for UK service businesses that want to know what to fix first. The first step is free: paste your URL on the audit page and get a grade in about 60 seconds.
One grade. Five scored dimensions. A priority list.
Every CRISP audit covers the same five dimensions, weighted equally, so the result is consistent and comparable rather than a subjective design opinion.
Contextualdim. 01 / 05
Whether a visitor can instantly tell what you do and what to do next.
WEIGHT · 20%Responsivedim. 02 / 05
Speed and smoothness across devices, mobile included.
WEIGHT · 20%Intelligentdim. 03 / 05
Whether the site guides visitors to the right service, or leaves them to work it out.
WEIGHT · 20%Seamlessdim. 04 / 05
How much friction sits between interest and an enquiry, booking, or quote request.
WEIGHT · 20%Powerfuldim. 05 / 05
Whether the site looks and feels credible enough for a considered buyer.
WEIGHT · 20%Start free. Go deeper if it is worth it.
The 60 second audit
Paste your URL on the audit page and get a grade with the three highest-impact issues. No account, no obligation.
A complete review
On a call, we go through the full set of CRISP findings for your site: what is working, what is not, and what a fix would actually involve. Curious what gets checked? See the 12-point audit checklist.
A focused rebuild
If it makes commercial sense, we fix the priority issues ourselves. The audit stands on its own either way.
Frequently asked questions.
How much does a website audit cost?
The first CRISP score is free with no obligation: paste your URL on the audit page and get a grade with the three highest-impact issues in about 60 seconds. A deeper review happens on a call, and any paid work is scoped and agreed before you commit, so you always see what is included before spending anything.
What is included in the CRISP website audit?
Every Fresh & Crispy CRISP audit scores your website across five equally weighted dimensions: Contextual, Responsive, Intelligent, Seamless, and Powerful. You get one overall grade and a prioritised list of issues, starting with the three that matter most. The full audit adds a call where we walk through the complete set of findings for your site and what a fix would actually involve.
How does the website audit process work?
You start by pasting your URL on the audit page, which returns a scored result in about 60 seconds with no account needed. If the findings look worth pursuing, we go through the full CRISP findings on a call: what is working, what is not, and what a fix would involve. Any scope is agreed after that, so you see the reasoning before anything is built.
Do I have to buy a rebuild after the audit?
No. The free 60 second audit carries no obligation, and the audit stands on its own either way. You can use the findings yourself, give them to an existing supplier, or ask us to scope the priority work. A rebuild only happens if it makes commercial sense and you decide the findings justify it.
See your grade before you decide anything.
Free, scored, and ready in about 60 seconds. No commitment either way.
Prefer to talk it through first? Book a 15 minute call. You can also read the audit FAQ or see what website audits cost in the UK.