Website audit · scored, then prioritised
A scored website audit, not a vague opinion.
The CRISP website audit looks at your site the way a prospective client does, scores it across five dimensions and tells you what to fix first, in what order and why it matters. The first score is free and takes about 60 seconds.
- Free first score
- Five dimensions, 20% each
- No obligation
You do not need more opinions. You need a priority list.
Most owners already suspect something is off. Enquiries are quieter than the work deserves, or the site no longer looks like the firm behind it. The trouble is that feedback arrives as taste: a colleague dislikes the colours, an agency pitches a full redesign, a plugin flags two hundred warnings. None of it tells you which problem is actually costing you enquiries. A good website audit should.
- 01Visitors cannot tell what you do within a few seconds.
- 02Good proof exists but sits where nobody looks.
- 03The enquiry form asks for more than it needs.
- 04The site is slow or awkward on a phone.
Five dimensions, weighted equally, scored every time.
A website audit is a structured review of how well a site does its commercial job. Ours uses the same five dimensions at 20% each, so the result is consistent and comparable rather than one person's design preference. The CRISP method explains how each one is judged.
Contextualdim. 01 / 05
Whether a visitor can instantly tell what you do, who it is for and what to do next. This is where vague headlines and internal jargon show up.
WEIGHT · 20%Responsivedim. 02 / 05
Speed and smoothness across devices, mobile included. Heavy pages and layouts that break on a phone interrupt people before they reach the point.
WEIGHT · 20%Intelligentdim. 03 / 05
Whether the site guides visitors to the right service, or leaves them to work it out from a menu written around your org chart.
WEIGHT · 20%Seamlessdim. 04 / 05
How much friction sits between interest and an enquiry, booking or quote request. Long forms and hidden contact routes land here.
WEIGHT · 20%Powerfuldim. 05 / 05
Whether the site looks and feels credible enough for a considered buyer, with proof placed where people are making their decision.
WEIGHT · 20%Start with the free score. Go deeper if it is worth it.
There are two levels, and they do different jobs. It helps to know which one you are looking at before you make decisions from it.
See how pricing works →- The free CRISP score
- Automated. Paste your URL and in about 60 seconds you get an overall score, a grade and the three priority fixes to look at first. No account and no obligation.
- What the free score cannot see
- It reads your website as a visitor would. It cannot see your analytics, your enquiry volumes, your sales process or what your best clients care about. Treat it as a strong first signal, not a verdict.
- The reviewed audit
- A person from our team goes through the full set of CRISP findings for your site with you: what is working, what is not and what a fix would actually involve, weighed against your business priorities.
- What the review settles
- Which issues matter most for your firm, and whether they need a focused rebuild, a smaller fix, work from your existing supplier or nothing at all.
- How it is priced
- The score is free and the first call is free. If your site needs deeper work, the pages, deliverables, exclusions and price or pricing basis are agreed in writing before anything paid begins.
Want to check the basics yourself first? Work through the 12-point website audit checklist, or read what a CRISP audit checks in more detail.
Who a CRISP audit is actually for.
The audit is built for UK service businesses whose website should be winning enquiries. It is less useful in some situations, and we would rather say so now than after you have booked a call.
A good fit when
- Your website is meant to generate enquiries, consultations or quote requests.
- Your reputation is stronger than your website suggests.
- Enquiries have gone quiet and you cannot tell why.
- You are weighing up a redesign and want evidence before you spend.
- You want a second opinion on a proposal from another supplier.
Not the right fit when
- You run a large online shop with thousands of product pages.
- You need a formal accessibility conformance report or a security test.
- You want a guaranteed ranking, traffic or revenue figure.
- The site launches next week and nothing can change before then.
Run an accountancy or advisory firm? See how the audit applies to accountancy websites, where trust and clarity do most of the selling.
How a CRISP audit compares with the alternatives.
There are plenty of ways to audit a website. The difference is what each one looks at and whether it tells you what to do first.
| What matters | Fresh & Crispy | Typical agency | DIY tool or plugin |
|---|---|---|---|
| First result | Free score in about 60 seconds | Often after a sales call | Instant, often hundreds of warnings |
| What it looks at | Five buyer-facing dimensions, weighted equally | Varies with who runs it | Mostly technical checks |
| Prioritisation | Three priority fixes first | Varies, often a long list | Rarely ranked by business impact |
| Human judgement | Reviewed with you when you want it | Usually | None |
| Obligation | None, the audit stands on its own | Often leads to a redesign pitch | None |
| Who can act on it | Our team, your team or your current supplier | Usually the agency | You |
Generalised comparison, not a claim about any named agency.
From a URL to a clear decision in four steps.
You can stop after any step. Plenty of people take the free score, fix two things themselves and never need us. That is a perfectly good outcome.
- 01
Run the score
Paste your URL on the audit page. The automated CRISP audit scores the site and returns the issues to examine first.
Output: score, grade and three priority fixes - 02
Talk it through
Book a free 15 minute call. We check the findings against your audience, offer and goals, and translate them into plain English.
Output: agreed priorities - 03
Choose the route
Use the findings yourself, hand them to your current supplier, or ask us to scope the priority work.
Output: a sensible next step, which may be doing nothing - 04
Scope in writing
If you want us to fix it, we write down the pages, deliverables, exclusions, checks and price before any paid work starts.
Output: written scope
Want the detail? Read the full delivery process, or see how a focused website rebuild turns findings into fixes.
Straight answers about the website audit.
The questions people ask before they paste a URL, answered without the sales gloss.
How much does a website audit cost?
The first CRISP score is free with no obligation. Paste your URL on the audit page and you get a grade and the three highest-impact issues in about 60 seconds. The first 15 minute call to talk it through is also free. Any paid work beyond that is scoped and agreed in writing before you commit, so you always see what is included before spending anything.
How long does the website audit take?
The automated score takes about 60 seconds and needs nothing more than your URL. A call to review the findings takes 15 minutes. If you then want deeper work, the time depends on the size of the site and what the review uncovers, so we agree the stages in writing rather than quoting one figure for every website.
We have been burnt by an agency audit before. Why is this different?
Many audits exist to sell a redesign, so everything looks broken. Ours scores the same five dimensions every time, shows you the result before any conversation and ranks what to fix first. You can take the findings to anyone. If the evidence says your site only needs two small changes, that is what we will tell you.
Is the free score accurate enough to act on?
It is accurate about what a visitor can see: how clearly the site explains itself, how it behaves on a phone, how easy it is to enquire. It cannot see your analytics, enquiry data or business context. That is why we treat it as a strong first signal and review it with you before recommending any significant spend.
Will you guarantee results from the audit?
No. An audit identifies problems and priorities; it cannot promise more enquiries, rankings or revenue, and anyone who guarantees those from an audit is guessing. What we can promise is a consistent score, a clear explanation of why each issue matters and an honest view of whether fixing it is worth the money.
Who owns the audit findings?
You do, in the sense that matters: the findings are yours to use however you like. Fix the issues yourself, hand them to your in-house team or pass them to your current web supplier. There is no requirement to use us for the fixes, and the audit stands on its own either way.
What do you need from me?
For the free score, just the URL of your website. For the review call, it helps to know who your best clients are, what an enquiry is worth to you and what has already been tried. If you have analytics access, bring it, but it is not required to get started.
What happens after the audit?
You decide. Use the findings yourself, give them to an existing supplier, or ask us to scope the priority work. If we do the work, it is usually a focused rebuild of the pages and journeys the audit flagged, with the scope, exclusions and price agreed in writing first. There is no obligation to buy anything.
See your score before you decide anything.
Free, scored and ready in about 60 seconds. No account, no commitment either way.
Not ready yet? Read what a website audit costs in the UK or the general FAQ.