Service · website rebuild
We do not just tell you what is wrong.
A CRISP audit tells you what is costing you customers. The rebuild is where we fix it: a focused redesign built around the priority issues, not a ground-up reinvention nobody asked for.
In short
A website rebuild from Fresh & Crispy is a focused redesign of the pages and journeys a CRISP audit flags as priorities, built for UK service businesses whose sites are not winning enquiries. The first step is the free CRISP audit, which grades your site and identifies the issues to fix. Scope and price are agreed in writing before any paid work begins.
Diagnose, then repair.
Every rebuild starts from evidence, not a blank page or a generic template.
Score the site
We run the CRISP audit and agree the three or four issues that matter most to your visitors and your business.
Rebuild around the priorities
We rebuild the pages and paths the audit flagged: what you offer, why you are credible, and how to enquire.
Launch and check
You get the agreed pages and journeys, checked against the priorities and acceptance criteria set in the scope.
The problems that actually change outcomes.
We prioritise issues that plausibly affect trust, relevance, or whether a visitor completes an enquiry, not cosmetic preferences.
An unclear next stepcommon finding
Visitors who cannot see how to enquire, book, or get a quote leave without asking.
Proof that is buried or weakcommon finding
Case studies, testimonials, and credentials exist but are hard to find or disconnected from the relevant service.
A site that does not match the businesscommon finding
The site looks dated compared with the quality and price of the work it is meant to sell.
Slow or awkward on mobilecommon finding
Poor responsiveness and slow load times interrupt the path before a visitor gets to the point.
Frequently asked questions.
How much does a website rebuild cost?
There is no single price because the work depends on the site. Cost is driven by the number of unique pages and journeys, the copy and proof that need rewriting or structuring, and the forms, analytics, booking tools, and content migration involved. The first CRISP score is free, and you see a written scope with the price or pricing basis before you commit to anything. For typical UK price bands and how the stages break down, see our website redesign cost and process guide.
What is included in a website rebuild?
The rebuild covers the pages and journeys the audit flagged as priorities: what you offer, why you are credible, and how visitors enquire. The written scope lists the pages, deliverables, integrations, exclusions, and checks before work begins. At handover the agreed journeys, forms, layouts, metadata, and analytics are tested against the acceptance criteria set in the scope.
How does a website rebuild work?
It runs in three steps: diagnose, rebuild, hand over. First we run the CRISP audit and agree the three or four issues that matter most to your visitors and your business. Then we rebuild the pages and paths the audit flagged. Finally you get the agreed pages and journeys, checked against the priorities and acceptance criteria set in the scope.
Do I need the free CRISP audit before a rebuild?
Every rebuild starts from the audit because it is the evidence the scope is built on. The first automated score is free and carries no obligation: you can use the findings yourself, hand them to your existing team, or ask us to scope the priority work. Not every site needs a full rebuild; some only need targeted changes to copy, proof, navigation, or forms.
See what a rebuild would actually fix.
Book a 15 minute call. We will walk through your CRISP findings and the priority fixes, no pressure either way.
Prefer to see your grade first? Run the free audit. Want the detail? Read the process, the pricing approach, the Vera Music case study, and whether a redesign hurts SEO.