Stop looking interchangeable
A handshake photo and "trusted advisers" could belong to any firm. Say who you work for, where, and on what kind of problem.
Industries · accountancy and law firms
Websites for accountants and law firms that people trust before they call.
Websites for accountants and law firms have one job: help a referred client or a searcher see, within seconds, that you handle their situation, who they would deal with and how to start. We audit that journey with CRISP, then design and build the fixes, in plain English.
- Built for UK accountancy and law firms
- Regulated wording confirmed by you
- Scope agreed in writing
5CRISP dimensions scored
60 secFree CRISP score
15 minFree first call
WrittenScope before work starts
[ 01 ]sound familiar?
Your work is better than your website says.
Accountancy and law firms win most work through introductions and reputation. Then the prospect looks you up. For a few minutes, the website is the whole firm. If it reads like every other practice, hides the people and makes the next step hard, a warm introduction can go cold without anyone telling you.
- 01Your team says the website is slow, dated or embarrassing.
- 02You look the same as every other firm in your area.
- 03You want to hire, but the site gives candidates no reason to apply.
- 04You added a service, partner or office and the site never caught up.
[ 02 ]our work: iridium law
How we designed a law firm website: Iridium Law.
Iridium Law is a boutique London firm working in corporate law, consumer claims and debt recovery. We designed its website around one idea: a worried client should meet the lawyers before they read the legal detail.
What we did, and why
- People first. The hero puts lawyer portraits next to the headline, and short messages from named lawyers sit over the main photo. A client sees who they would speak to before they see a list of services.
- Credentials under the hero. Regulator and membership marks sit directly below the first screen, where visitors start to ask "can I trust this firm?", not in the footer.
- One next step, repeated. Every section ends with the same free 15 minute consultation, with the phone number beside it. Visitors never have to choose between five different buttons.
- Services in plain English. Each practice area has a card with a photo and two or three sentences that say what the firm does and who it helps, then a link to the detail.
- Two directions tested. We designed two full versions of the site so the firm could compare directions side by side.
We do not have traffic or enquiry figures for this project, so we do not claim any. What you can judge is the thinking. The same thinking applies to an accountancy firm, where the client is worried about tax, not a court date.
[ 03 ]what a firm website must do
Four jobs every accountancy and law firm website should do.
Accountants and solicitors sell expertise that clients find hard to judge. A good website makes that expertise easy to see and easy to act on.
Explain your value so fees make sense
Clients pay more readily when they understand what the work covers. Clear service pages explain the scope, the stages and who does the work.
Show the people, for clients and candidates
Named partners, solicitors and managers with photos and a line on what they do. The same pages tell a good applicant what it is like to work with you.
Talk directly, in plain English
Visitors are often worried about tax, a dispute or money owed. Plain words and one clear next step help more than legal or technical language.
[ 04 ]what clients check
What clients check on an accountant's or solicitor's website.
The questions are nearly the same in both sectors. The worry behind them is different.
| The visitor asks | Accountancy firm | Law firm |
|---|---|---|
| Do you handle my situation? | Owner-managed company, landlord, contractor, start-up | A dispute, a debt owed, a property deal, a claim |
| Who would I deal with? | A named partner or manager and their qualifications | A named solicitor, their experience and who supervises them |
| What will it cost? | How fees are set, fixed monthly or not, what switching involves | Costs information, stages and what is included, as SRA rules require for some services |
| How do you work? | Cloud software, response times, one named contact | How often they will hear from you, what happens at each stage |
| How do I start? | A short call or a simple enquiry form | A free first consultation and what to have ready for it |
Law firms offering certain services must publish costs information on their website. See the SRA Transparency Rules and the SRA's transparency guidance.
[ 05 ]where firm websites fall short
Common CRISP failures on accountancy and law firm sites.
These are the patterns we check for across the five CRISP dimensions. Not every firm has all of them. The audit shows which ones apply to yours. Read how the CRISP method works for the full framework.
- Contextual: interchangeable positioning
- Scales of justice, a handshake or "expert advice for your business" could belong to any firm in the country.
- Responsive: slow and awkward on a phone
- Many referrals look you up on mobile. Heavy sliders, tiny menus and long forms make the first impression harder than it needs to be.
- Intelligent: services as a flat list
- Twenty practice areas in one menu, with no route by client type. A landlord, a company director and someone owed money all land on the same vague page.
- Seamless: a contact page that asks too much
- One form for every enquiry, no word on what happens next and a phone number that only appears in the footer.
- Powerful: proof hidden or missing
- Team pages with no photos, memberships shown as unexplained logos, testimonials with no names and a news page last updated years ago.
One caution: both sectors must describe regulated services, memberships and outcomes accurately. We write clear copy, then your compliance lead confirms anything that touches regulated activity before it goes live.
[ 06 ]what we do for firms
Accountancy and law firm website design, from audit to launch.
Each piece can stand alone. Your proposal names the work, review points and exclusions, so you only pay for what the evidence says the site needs.
See how projects are priced →- Free CRISP audit
- A score, a grade and three priority fixes for your current site in about 60 seconds. A starting signal, not a full diagnosis. Run the audit.
- Website audit and review
- A deeper look at your services, proof, enquiry path and analytics where available, with priorities you can act on yourself or give to your current supplier. See the website audit.
- Redesign or rebuild
- Page structure by client type and practice area, plain-English service pages, team and credential pages, a clear consultation path, responsive build and launch checks. See website design.
- Service landing pages
- Focused pages for one service and one audience, such as tax planning for company directors or debt recovery for small businesses. See landing pages.
- SEO for local and service searches
- Technical foundations, service and location relevance, internal linking and structured data, so the site is easier to find for "accountant near me" or "solicitor near me" searches. See SEO.
[ 07 ]fit and not a fit
Who this works for, and who it doesn't.
We would rather tell you now than halfway through a project. The audit is useful either way.
A good fit when you are
- A busy partner who wants the website handled without it taking over your week.
- A practice manager or marketing lead who needs a team that can design, write and build.
- A new or breakaway firm that needs to look established from day one.
- A firm that wants to recruit and needs the site to show what working there is like.
- An established firm adding a service line, office or partner.
Not the right fit when
- You want the cheapest template and no changes to the content.
- You need a guarantee of a set number of new clients.
- Nobody at the firm has time to review copy or confirm regulated wording.
- You mainly need a client portal or practice software, not a website.
Sole practitioners can still run the free audit and use the three priority fixes themselves. Accountancy firms can also read our website design for accountants page.
[ 08 ]how the project runs
Small decisions, made in order, around client work.
We know partners are busy around year ends, deadlines and hearings. Each review is kept short and specific.
- 01
Diagnose
Run the CRISP audit, then review your services, client types, proof, enquiry path, analytics where available and technical constraints.
Output: evidence, risks and priorities - 02
Agree
Confirm the page list, who reviews regulated wording, integrations such as booking or portal links, review rounds and exclusions.
Output: written scope and project plan - 03
Design and build
Structure first, then visual design, then the responsive build. You approve each stage before the next starts.
Output: approved pages and working website - 04
Verify and launch
Check forms, redirects, analytics, accessibility, metadata and mobile layouts, then hand over with a note of what was checked.
Output: checked release and handover
Want the detail? Read the full delivery process.
[ 09 ]frequently asked questions
Questions accountancy and law firms ask before they commit.
Straight answers, including the ones that do not flatter us.
How much does a website for an accountancy or law firm cost?
There is no package price. A two-partner practice with four services needs a different scope from a multi-office firm with sector pages, costs information and a content migration. Cost follows the pages, content, proof, integrations and migration involved. The proposal states the scope, exclusions and price or pricing basis before you commit.
Have you designed a website for a law firm before?
Yes. We designed the website for Iridium Law, a boutique London firm working in corporate law, consumer claims and debt recovery. The work shown on this page is our design. We do not have published results for it, so we show the design decisions rather than claim numbers. We do not yet have a published accountancy project.
Can you handle regulated wording, such as SRA costs information?
We build space for it into the page plan, but we do not give legal or compliance advice. Law firms offering certain services must publish costs information under the SRA Transparency Rules, and accountancy bodies have their own rules on designations and logos. We write clear copy, flag anything that may need checking, and your compliance lead approves it before launch.
Most of our work comes from referrals. Does the website matter?
Usually more than it seems. A referral gives someone your name, and most will look you up before they call. At that point the website is checking whether you handle their situation, who they would deal with and how to start. A clear site supports the introduction. A vague one gives a warm lead a reason to stall.
Can the website help us recruit?
It can make the firm easier to judge. Candidates check your site the same way clients do. Real people, a plain account of how you work and an honest careers page give a qualified applicant a reason to talk to you. We do not promise applicant numbers, but we can make sure the site does not put good people off.
Will you guarantee more enquiries?
No. Nobody can honestly guarantee enquiries or rankings, and you should be careful of anyone who does. We show the specific friction we found, explain why it may put a client off and agree how the change will be measured. You get evidence and a measurement plan, not a promise.
[ 10 ]see where your site stands
Find out what your clients see before they call.
Run the free CRISP audit on your firm's website for a score and three priority fixes, or book a short call and we will look at it with you.
Not ready yet? Work through the accountancy website checklist, or read why visitors leave a website. More sectors on the industries page.