Built from real audit work, sped up by AI
CRISP is the framework we use on client projects. The AI applies the same checks to your public pages, so the output reads like advice, not a list of error codes.
Free AI website audit
An AI website audit that thinks like a senior designer.
Paste your URL. Agent CRISP scores your site across five dimensions, gives it a grade and lists the fixes that matter most. It takes about 60 seconds and costs nothing.
Prefer to talk? Book a 15 minute call. Not ready to paste a URL? Try the 60-second self-check instead.
[ 01 ]what the audit is
A second opinion on your website, without the wait.
The kind of outside-in review a good consultant gives you, ready before your coffee cools.
Free. About 60 seconds. No call needed.
Paste a URL and get your results on screen. You do not have to book anything or talk to anyone to see them.
A priority list, not a forty-page PDF
You get one grade, five scores and the fixes most worth doing first, in plain English you can act on or hand to your developer.
[ 02 ]what CRISP checks
More than a crawler.
Most free tools count broken links. CRISP looks at what a buyer sees, feels and does on your site.
C · Contextual
Message and positioning
Can a visitor tell what you do, who it is for and what to do next within a few seconds?
R · Responsive
Speed and mobile
Does the site load quickly and work properly on a phone, not just on your desktop?
I + S · Intelligent, Seamless
Journeys and enquiries
Does the site guide people to the right service, and is it easy to enquire, book or buy?
P · Powerful
Trust and polish
Does it look credible enough for the clients you want, with proof where it helps?
C
Contextualdim. 01 / 05
Can a visitor instantly tell what you do and what to do next? If not, they leave.
WEIGHT · 20%R
Responsivedim. 02 / 05
Is your site fast and smooth, on mobile too? Slow sites lose sales.
WEIGHT · 20%I
Intelligentdim. 03 / 05
Does your site guide visitors to the right product or service, or overwhelm them?
WEIGHT · 20%S
Seamlessdim. 04 / 05
Is it effortless to enquire, book, or buy? Friction means lost customers.
WEIGHT · 20%P
Powerfuldim. 05 / 05
Does it feel premium and trustworthy enough for serious buyers?
WEIGHT · 20%[ 03 ]who it is for
Made for people who own the website.
You do not need to book a consultant to get an honest outside view. Start here.
Owners and partners
- Check the site before you spend on a rebuild
- See what puts referrals off getting in touch
Marketing leads
- Find the gaps between the ad click and the enquiry
- Get a baseline score to measure changes against
Designers and developers
- Skip the guesswork on a new client site
- Agree what to fix first, with reasons
[ 04 ]the team behind CRISP
The audit is free. The people who fix it are real.
Fresh & Crispy is a UK design and build team based in Newcastle upon Tyne. We wrote CRISP to audit client sites, then design and build the fixes.
- 2021established
- ISO 27001certified
[ 05 ]after the audit
Knowing what is wrong is step one. We do step two.
The audit is free and stands on its own. If you want it fixed, that is a separate, focused engagement, not a hard sell.
FX.01read it yourself
Use the audit alone
Take the grade and the priority list to your own team or supplier. No obligation either way.
FX.02talk it through
Book a 15 minute call
Walk through the highest-impact fixes with us and decide what, if anything, to do next.
[ 06 ]quick questions
Before you paste your URL.
How accurate is the AI audit?
It is a strong first signal, not a final verdict. The AI reviews the content and structure of your public pages against the CRISP checks. It does not see your analytics, enquiry quality or customer feedback, which is what a full audit adds.
Is it really free?
Yes. There is no trial, no card and no catch. You do not need to book a call to see your results. If you want help with the fixes afterwards, that is a separate conversation, and only if you ask for it.
What happens to my website data?
The audit only reads pages anyone can visit, so it needs no logins or analytics access. We use the URL to run your report. Read the privacy policy for the detail.
How long does it take?
About 60 seconds for most sites. Large or slow sites can take a little longer.
What happens after I get my report?
Use it however you like. Share it with your team or developer, or book a 15 minute call to talk through the fixes with us. We will not chase you if you do neither.
See what your website is hiding.
Your grade, your five scores and the fixes that matter most. About 60 seconds, free, no sales call.