Legal · terms
Website terms of use.
Draft for legal review. Last updated 27 September 2026.
The rules for using this website and the free CRISP audit. They do not cover paid projects, which have their own written agreement.
Who we are and what these terms cover
freshandcrispy.co.uk is operated by Fresh & Crispy, a joint venture of Flowconverts Ltd (company number 14335379) and Freshly Brewed Ltd (company number 06882240). Registered office: [To confirm: registered office address]. You can contact us at hello@freshandcrispy.co.uk.
These terms apply when you browse this website or use the free audit. By using the site, you accept them. If you hire us for design, build or other work, that engagement is governed by a separate written scope and agreement, not by these terms.
Using the website
You can use this website to learn about our services, read our content, run the free audit and get in touch. Please do not:
- use the site in a way that breaks the law or infringes anyone's rights;
- try to gain unauthorised access to the site, its servers or connected systems;
- introduce viruses or other harmful code, or overload the site with automated requests;
- submit a website address to the audit tool for a purpose that is unlawful or abusive.
We may change, suspend or withdraw any part of the site, including the audit tool, without notice. We aim to keep the site available but do not guarantee that it will always be available or free of errors.
The free CRISP audit is automated and indicative
The free audit is an automated tool. It scores a website across five dimensions (Contextual, Responsive, Intelligent, Seamless and Powerful) and returns a score, a grade and priority fixes. The address you enter is sent to our audit application at app.getcrisp.design for processing.
Audit results are an initial diagnostic signal, not professional advice and not a guarantee of any outcome. They are produced without a person reviewing your business, audience or goals, and they can be incomplete or wrong. You should apply your own judgement, or ask a qualified person, before making decisions based on them. The CRISP method page explains what the scores measure.
Only submit website addresses you are entitled to assess, such as your own site or one you are working on with permission.
Content and intellectual property
The content on this site, including text, graphics, the CRISP method, logos and code, belongs to Fresh & Crispy or its licensors and is protected by copyright and other intellectual property rights. You may view it, print or save pages for your own reference, and share links to it. You may not copy, republish or sell substantial parts of it, or use our name or logo, without our written permission.
Some images on the site show fictional concept businesses. They are labelled as concepts and do not depict real clients.
Your audit results relate to your website. You are free to use them for your own purposes, including sharing them with your team or another supplier.
Information on the site
Our articles and guides are general information. We try to keep them accurate and current, but they are not tailored advice, and we do not promise that any particular approach will produce more leads, rankings or revenue.
Links to other websites
We link to other sites, such as government guidance, industry sources and the tools we use. We do not control those sites and are not responsible for their content, availability or privacy practices. A link does not mean we endorse the site.
Our liability
Nothing in these terms limits or excludes liability that cannot legally be limited, including liability for death or personal injury caused by negligence, or for fraud.
Subject to that, we provide the website and the free audit "as is". To the extent the law allows, we exclude all warranties about the site and the audit results, and we are not liable for any loss arising from your use of, or reliance on, the site or the audit, including loss of profit, revenue, business, data or goodwill, or any indirect or consequential loss. [To confirm with legal adviser: any cap on liability and wording for consumer users.]
If you are a consumer, you also have legal rights that these terms do not affect.
Privacy and cookies
How we handle personal data is set out in our privacy policy. The cookies the site uses are described in our cookie policy.
Changes and governing law
We may update these terms from time to time. The date at the top shows when they last changed, and the version on this page applies when you use the site.
These terms are governed by the law of England and Wales. The courts of England and Wales have jurisdiction over any dispute, although if you live elsewhere in the UK you may also be able to bring proceedings in your local courts.
Questions about these terms? Contact us.