Website care plan · after launch

Your website should not get worse after launch.

Our website care plan keeps a UK service business website working and improving each month. You get updates and fixes, a monthly CRISP re-score, speed and uptime checks, and SEO and AI search upkeep, all agreed in writing.

  • Scored every month
  • Fixes in priority order
  • Scope agreed in writing
Sample CRISP report showing a score of 62 out of 100, five dimension scores and three priority fixes, the format of the monthly care plan re-score
Sample report · the format you get each month
MonthlyCRISP re-score
5dimensions tracked
3next fixes each month
Writtenscope before work starts
[ 01 ]what a care plan is

A website is never finished. It only gets looked after or left.

A website care plan is a monthly agreement where one team keeps your site updated, checked and improving. Most sites decay quietly after launch: plugins go out of date, a form breaks, pages slow down and new content lands wherever it fits. A care plan gives you a set number of hours for changes, regular checks, and a monthly CRISP score so you can see whether the site is moving forward or sliding back.

  1. 01Small changes wait weeks because nobody owns the site.
  2. 02An enquiry form fails and nobody notices for a month.
  3. 03Pages slow down as images and scripts pile up.
  4. 04Search Console warnings sit unread.
[ 02 ]what is included

Four kinds of website maintenance, one monthly plan.

Every plan covers the same four areas. The hours, how often we check and the response times depend on your site, and they are written into the scope before you commit. See how we price work.

01

Updates and fixes

A set number of hours each month for content edits, small page changes and bug fixes. You send the request; we make the change, check it and tell you when it is live.

02

Monthly CRISP re-score

We run the CRISP audit on your site every month. You get the five scores, what changed since last month and the next three fixes we suggest.

03

Speed and uptime checks

Uptime monitoring, Core Web Vitals checks, backups, and security and plugin updates. If something breaks or slows down, we find it before your visitors do.

04

SEO and AI search upkeep

Search Console checks, indexing fixes, and structured data and llms.txt kept current, so search engines and AI assistants can still read the site. Bigger SEO work is scoped separately.

[ 03 ]who it is for

When a website care plan makes sense.

A care plan suits firms whose website brings in work and changes often enough that it needs an owner. It is not the right answer for a site that needs rebuilding first.

A good fit when

  • Your website is a real source of enquiries for your firm.
  • You need small changes made most months, without a new project each time.
  • Nobody in-house owns the site, or the person who does has another job.
  • You want to see, in numbers, whether the site is getting better.

Not the right fit when

  • The site needs a redesign before upkeep is worth paying for.
  • You change the site once a year and are happy to do it yourself.
  • You need a large new feature or a run of new pages built.
  • You want ranking or enquiry guarantees. We do not give them.

Not sure? Run the free CRISP audit. A low score usually means a focused rebuild should come first, and the care plan after it.

[ 04 ]how it compares

A care plan versus the usual options.

Most website support in the UK is either hosting with updates, or someone you call when it breaks. A care plan adds a monthly score, so the work has a direction.

What mattersFresh & Crispy care planPay as you goHosting with updates
Small changesHours set aside each monthQuoted job by jobUsually not included
ChecksSpeed, uptime, backups and securityOnly when something breaksBackups and updates
Progress measureA CRISP score every monthNoneNone
Search upkeepSearch Console, schema and llms.txtRarelyRarely
Scope and priceWritten down before the plan startsVaries each timeFixed, but narrow

Generalised comparison, not a claim about any named provider.

[ 05 ]what happens each month

Score, fix, check, then report.

The plan runs on a simple monthly loop. You see what was done and why, and what comes next.

  1. 01

    Score

    Run the CRISP audit and the speed, uptime and Search Console checks. Compare the results with last month.

    Output: this month's scores
  2. 02

    Fix

    Work through your requests and the highest-priority fixes, inside the hours agreed for the month.

    Output: changes made and checked
  3. 03

    Maintain

    Apply updates, confirm backups, and keep structured data, sitemap and llms.txt in step with the site.

    Output: a healthy, current site
  4. 04

    Report

    Send a short report: the scores, what changed, what we did and the next three fixes we suggest.

    Output: monthly report
[ 06 ]frequently asked questions

Questions about website care plans.

Straight answers before you sign up to anything monthly.

How much does a website care plan cost?

The price depends on your site and how much change you expect each month. The main factors are the platform, the number of pages and integrations, how many hours of updates you want each month and how often you need checks. You get a written scope with the monthly price, the hours included and the notice terms before anything starts.

Do you only look after sites you built?

No. We can look after a site another team built, but we audit it first. The CRISP score and a short technical review tell us what state the site is in, what access we need and what should be fixed before monthly care makes sense. If the site needs a rebuild first, we will say so.

What is a monthly CRISP re-score?

Each month we run the CRISP audit on your site again. You get the scores across the five dimensions, a note on what moved since last month, and the next three fixes we suggest. It turns website care from a list of small jobs into a running record of whether the site is getting better.

What happens to update hours we do not use?

That is set in the written agreement before the plan starts, so there is no argument later. Some sites need steady small changes; others need a quiet month and then a busy one. Tell us how your year usually runs and we will propose terms that fit it.

Will a care plan improve our Google rankings?

We do not promise rankings, and nobody can honestly. What the plan does is keep the technical basics sound: pages indexed, errors fixed, schema and llms.txt current, and Search Console issues dealt with. Bigger SEO work, such as new content or a site structure change, is scoped separately.

What is not included in the care plan?

New pages, redesigns, new features and larger SEO projects are not part of the monthly hours. They are scoped and priced separately so the care plan stays predictable. Hosting, domain and third-party subscriptions are also separate, and we write down exactly who pays for what.

Who owns the website and the accounts?

You do. We prefer that your domain, hosting and analytics stay in your own accounts, with access shared to us. If the plan ends, nothing is locked away. Ownership and access are written into the agreement before work starts.

How quickly do you respond to problems?

Response times for urgent issues, such as the site going down or a broken enquiry form, are written into your agreement. We agree them with you up front rather than quote a number that does not fit your site.

[ 07 ]the next step

Keep your website getting better.

Book a 15 minute call. We will look at your site, your CRISP score and how often it changes, then suggest what a care plan should cover. No pressure either way.

Is your site slow right now? Read why websites slow down.